WhatsApp Business has introduced new features in India, including Meta Verified and customized messaging options, aimed at enhancing business communication and customer engagement. The announcement was made during the first WhatsApp Business Summit in India.
Key Takeaways
WhatsApp Business launches Meta Verified for small businesses in India.
Customized messaging feature allows businesses to schedule personalized messages.
In-person and online training programs introduced to help businesses maximize WhatsApp's potential.
Meta Verified for Small Businesses
Meta Verified is now available to all eligible small businesses in India using the WhatsApp Business app. This feature provides a verified badge, impersonation protection, account support, and premium features to help businesses promote their brand and engage with customers more effectively.
Customized Messaging Feature
Another significant update is the ability for small businesses to create and schedule customized messages. This feature can be used for various purposes, such as appointment reminders, birthday greetings, and updates on holiday sales. The goal is to help businesses maintain a personalized connection with their customers.
Training Programs
To ensure that small businesses can make the most of these new features, Meta is offering both in-person and online training programs. In-person training will be available in several cities across India, covering topics like setting up WhatsApp Business accounts, creating catalogs, and setting up ads that click to WhatsApp. Online training will be accessible through a new resource center on Meta's website.
The Importance of WhatsApp in India
India, with a population of over 1 billion people, has more than half a billion WhatsApp users. The app's ubiquity and ease of use make it a central tool in the country's digital transformation. Additionally, Indian consumers are highly comfortable with mobile payments, using digital wallets for 55% of retail purchases.
Conclusion
The new features and training programs introduced by WhatsApp Business aim to help small businesses in India maximize their value per dollar while providing exceptional customer experiences. With the widespread use of WhatsApp in the country, these updates are set to play a significant role in driving business growth and customer engagement.
Sources
WhatsApp Business Launches Meta Verified Messages in India, PYMNTS.com.
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