Qualcomm and Google have announced a multi-year strategic collaboration aimed at transforming the automotive industry through generative AI digital cockpit solutions. This partnership will leverage Qualcomm's Snapdragon Digital Chassis and Google's in-vehicle technologies to create a standardized framework for developing advanced digital cockpits and software-defined vehicles (SDVs).
Key Takeaways
Qualcomm and Google will collaborate to produce a reference framework for generative AI-enabled digital cockpits.
Qualcomm will lead the go-to-market strategy for scaling and customizing the joint solutions.
The collaboration aims to empower automakers to innovate and accelerate deployment cycles using Google Cloud.
Overview of the Collaboration
The collaboration builds on a long-standing relationship between Qualcomm and Google, focusing on the integration of their complementary technologies. The partnership will utilize the Snapdragon Digital Chassis™, Android™ Automotive OS, and Google Cloud to develop a new platform for cockpit solutions powered by generative AI.
Generative AI-Enabled Experiences
The framework will enable the creation of in-car experiences that include:
Intuitive voice assistants
Immersive map experiences
Real-time updates to anticipate driver needs
These features will be powered by Qualcomm's heterogeneous edge AI system-on-chips (SoCs) and the Qualcomm AI Hub, which simplifies the deployment of AI models for various applications.
Statements from Leadership
Nakul Duggal, Group General Manager at Qualcomm, emphasized the significance of this collaboration, stating, "Our technology collaboration with Google to drive innovation and develop cutting-edge, Gen AI-enabled solutions is a significant milestone in unlocking new possibilities for automakers and Tier-1 suppliers."
Patrick Brady, VP of Engineering at Google, added, "The automotive industry is on the cusp of major transformation enabled by advancements in generative AI, automated driving solutions, and the ability to update software features throughout the platform’s lifecycle."
Key Elements of the Technology Collaboration
Gen AI-Enabled Digital Cockpit Development Framework
Unified SDV Car to Cloud Framework
Conclusion
This strategic collaboration between Qualcomm and Google marks a significant step forward in the automotive industry, promising to deliver innovative solutions that enhance the driving experience. By combining their strengths, both companies aim to lead the charge in the development of software-defined vehicles and generative AI technologies, setting a new standard for the future of transportation.
Sources
Qualcomm Announces Multi-Year Strategic Collaboration with Google to Deliver Generative AI Digital Cockpit Solutions | Qualcomm, Qualcomm.