Microsoft has announced the appointment of Rodrigo Kede Lima as the new President for Microsoft Asia, effective immediately. He succeeds Ahmed Mazhari, who has served in the role for five years. Lima will lead Microsoft's operations across 20 countries in Asia, overseeing a team of 30,000 employees.
Key Takeaways
Rodrigo Kede Lima appointed as President for Microsoft Asia.
Succeeds Ahmed Mazhari, who served for five years.
Will lead operations across 20 countries with a team of 30,000 employees.
Reports to Judson Althoff, Executive Vice President and Chief Commercial Officer.
Leadership Transition
Rodrigo Kede Lima takes over from Ahmed Mazhari, who has been instrumental in building Microsoft's reputation as a trusted partner in Asia. The two will work together to ensure a seamless transition until September 30, 2024. Lima's extensive experience in driving digital transformation and collaboration will be pivotal in his new role.
Experience and Background
Since joining Microsoft in 2020, Lima has held various leadership roles, including President for Microsoft Americas Enterprise and President for Microsoft Latin America. In these roles, he oversaw all enterprise accounts across Canada, Latin America, and three US Geographic Operating Units. His leadership was marked by significant growth and innovation.
Prior to Microsoft, Lima held multiple national and international roles at IBM, including President of IBM Brazil and President for Latin America. He has a strong background in corporate finance and has led significant initiatives in the technology sector.
Vision for Asia
In his new role, Lima aims to harness his experience to drive digital transformation and innovation across Asia. He is committed to working with Microsoft's talented teams to empower customers and partners, unlocking inclusive growth across the region. Lima believes that Asia is at the forefront of digital transformation and has the opportunity to lead the world in the era of AI.
Personal Background
Rodrigo Kede Lima holds a degree in Mechanical and Production Engineering from the Pontifícia Universidade Católica do Rio de Janeiro, an MBA in Finance/Capital Markets from the INSPER Institute in São Paulo, and graduated from Harvard Business School, AMP Class 192. He has relocated to Singapore from Greenwich, Connecticut, and enjoys surfing, biking, reading, and traveling with his family.
About Microsoft
Microsoft creates platforms and tools powered by AI to deliver innovative solutions that meet the evolving needs of customers. The company is committed to making AI broadly available and doing so responsibly, with a mission to empower every person and organization on the planet to achieve more.
Sources
Microsoft Appoints Rodrigo Kede Lima as new President for Asia - Microsoft Stories Asia, Microsoft.
Microsoft Asia president Ahmed Mazhari to step down; Rodrigo Kede Lima to take over, Storyboard18.
Rodrigo Kede Lima - Microsoft Stories Asia, Microsoft.
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