Celanese, a global leader in specialty chemicals, is undergoing a significant digital transformation that emphasizes the importance of its workforce. Sameer Purao, the Senior Vice President, Chief Information Officer, and Chief Digital Officer, is spearheading this initiative, focusing on a three-pronged strategy that prioritizes customer experience, manufacturing, and supply chain efficiency.
Key Takeaways
Celanese's digital transformation is centered around three main pillars: customer experience, manufacturing, and supply chain.
The company aims to automate 90% of its order process within the next 18 months.
Celanese is transforming its manufacturing plants into smart, autonomous facilities.
A strong emphasis is placed on change management and employee empowerment.
The Digital Transformation Strategy
Celanese operates over 50 manufacturing plants across 27 countries and has made significant acquisitions, including DuPont’s $11 billion mobility and materials business. Purao's strategy is to ensure that the digital transformation is not just about technology but also about enhancing the capabilities of the workforce.
The transformation is structured around three key pillars:
Customer Experience: Celanese is developing an AI-driven digital platform that enhances communication and provides tailored solutions for various industries, including automotive, electronics, and pharmaceuticals.
Manufacturing: The company is converting its traditional manufacturing plants into smart facilities, utilizing a 5G network and integrated data platforms to optimize operations.
Supply Chain: Although still in its early stages, the digital supply chain initiative aims to improve efficiency and sustainability.
Empowering Employees Through Change Management
Purao emphasizes that the value of digital transformation lies in empowering employees rather than replacing them. The company has established a change management group to facilitate this cultural shift, ensuring that employees understand the purpose behind the transformation.
Focus on Value: The transformation is designed to create measurable value that directly impacts the bottom line, rather than just improving efficiency.
Agility and Quick Decision-Making: The organization is adopting an agile approach, allowing for rapid adjustments and sustained momentum in the transformation process.
Achieving Return on Investment
Celanese is taking a use-case focused approach to innovation, which allows for effective tracking of value and prioritization of initiatives. Purao reports that the company is nearing a self-funding model, where the value generated from digital manufacturing will cover the costs of ongoing investments.
Building a New Mindset for Transformation
To foster a culture that embraces change, Celanese is focusing on the "why" behind its digital initiatives. Purao believes that a strong understanding of the purpose of transformation is crucial for employee buy-in and engagement.
Cultural Shift: The company is moving away from a legacy culture focused solely on cost reduction to one that values innovation and agility.
Employee Engagement: Many employees have volunteered to be part of the digital transformation team, indicating a strong desire for change within the organization.
Conclusion
Celanese's digital transformation is a comprehensive effort that places people at the center of its strategy. By focusing on employee empowerment, effective change management, and a clear understanding of the purpose behind digital initiatives, Celanese is positioning itself for sustained success in an increasingly digital world.
Sources
How Celanese makes people central to its digital transformation | CIO, CIO.