Adobe is gearing up to launch a groundbreaking generative AI-powered video creation and editing tool later this year. Dubbed Adobe Firefly Video Model, this innovative tool aims to enhance Adobe's suite of applications for creative professionals by offering advanced video generation capabilities.
Key Takeaways
Adobe to release a generative AI video creation tool named Adobe Firefly Video Model.
The tool will be available in beta later this year.
It can generate five-second video clips from text and image prompts.
Adobe Firefly Video Model will join Adobe's existing Firefly image-generating applications.
The tool is trained on public domain or licensed content, not on Adobe customer content.
Adobe is also introducing Generative Extend for its Premiere Pro software.
Adobe Firefly Video Model: A New Era in Video Creation
Adobe's new tool, Adobe Firefly Video Model, is set to revolutionize the video creation landscape. Scheduled for a limited beta release later this year, the tool will join Adobe's existing Firefly suite, which already includes applications for generating still images, designs, and vector graphics.
The Firefly Video Model can generate a five-second video clip from a single prompt, interpreting both text and image inputs. Users can specify various parameters such as camera angle, panning, motion, and zoom. According to Alexandru Costin, Vice President of Generative AI at Adobe, the model has been fine-tuned to meet the high-quality standards expected by professional videographers.
Competitive Landscape
Adobe's entry into the AI-based video generation market places it in direct competition with other players like OpenAI's Sora and Stability AI's Stable Video Diffusion. Smaller startups are also vying for a share of this burgeoning market. However, Adobe aims to differentiate itself by focusing on the quality and prompt understanding of its AI model.
Ethical Training and Data Usage
One of the standout features of Adobe's new tool is its ethical approach to data training. The Firefly Video Model is trained exclusively on public domain or licensed content, ensuring that it does not infringe on any intellectual property rights. The training data includes 400 million images, illustrations, and videos from the Adobe Stock database, all curated to avoid any recognizable characters or trademarks.
Generative Extend: Enhancing Premiere Pro
In addition to the Firefly Video Model, Adobe is also rolling out a new feature called Generative Extend for its Premiere Pro video editing software. This tool can extend any existing video clip by two seconds, generating an appropriate insert to fill gaps in the footage. First previewed in April, Generative Extend has already received positive feedback from Adobe's customer base.
Conclusion
Adobe's upcoming generative AI video creation tool, Adobe Firefly Video Model, promises to be a game-changer for creative professionals. With its advanced capabilities and ethical approach to data usage, Adobe is well-positioned to make a significant impact in the AI-based video generation market. The addition of Generative Extend to Premiere Pro further solidifies Adobe's commitment to innovation in video editing.
Sources
Adobe to launch generative AI video creation tool later this year | Reuters, Reuters.
Adobe: Adobe to launch generative AI video creation tool later this year - The Economic Times, The Economic Times.
Adobe to launch generative AI video creation tool later this year By Reuters, Investing.com.
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